The 47-Point Dental Website Checklist (India, 2026)

How to use this

Open your clinic website on a phone, not a laptop — that is where more than 80% of your patients see it. Go through each section and tick what is genuinely true, not what you intended.

Above 40 of 47: you are in good shape, fix the gaps. 30 to 40: targeted fixes will produce real gains. Below 30: a rebuild usually costs less than patching, because the underlying structure is the problem.

Technical foundation (10 points)

1. Loads in under 2.5 seconds on a 4G mobile connection.

2. Scores 80 or above on Google PageSpeed Insights for mobile.

3. Has a valid SSL certificate — the padlock, no warnings.

4. Readable on a phone without pinching or horizontal scrolling.

5. Images are compressed and in modern formats, not 4MB JPEGs.

6. Has an XML sitemap submitted to Google Search Console.

7. Has a robots.txt that does not accidentally block the site.

8. Every page has a unique title tag under 60 characters.

9. Every page has a unique meta description under 160 characters.

10. No broken links or 404 errors on primary navigation paths.

Local SEO (9 points)

11. Clinic name, address and phone appear in the footer of every page.

12. That NAP matches your Google Business Profile exactly, character for character.

13. Google Maps embed on the contact page with a directions link.

14. LocalBusiness or Dentist schema markup implemented.

15. City name appears naturally in your homepage title and H1.

16. Separate pages for each area or locality you serve.

17. Google Business Profile linked from the site and vice versa.

18. Opening hours published on the site and matching the profile.

19. Listed with consistent NAP on at least five Indian directories.

Content and structure (10 points)

20. A separate page for each major treatment, not one services list.

21. Each treatment page includes an indicative cost or cost range.

22. Each treatment page explains the procedure in plain language.

23. Each treatment page has its own FAQ section.

24. Doctor profile pages with qualifications, registration and experience.

25. An About page that reads like humans wrote it.

26. A blog or patient-education section, updated at least monthly.

27. FAQ schema markup so Google AI can quote your answers.

28. Content available in the local language where a large share of patients search that way.

29. No duplicated content across pages with only the city name swapped.

Conversion path (9 points)

30. WhatsApp button visible on every page, with a pre-written message.

31. Click-to-call phone number in the header, tappable on mobile.

32. An enquiry form with four fields or fewer.

33. A clear primary call to action above the fold on every page.

34. Online booking or a clear appointment request path.

35. Form submissions reach you within seconds, reliably.

36. A visible response-time promise ("we reply within a few hours").

37. Emergency or same-day contact clearly signposted.

38. Directions and parking information for patients arriving by car.

Trust and credibility (9 points)

39. Real photographs of your actual clinic, not stock images.

40. Real photographs of your actual team, with names.

41. Google reviews displayed or linked prominently.

42. Before-and-after gallery with documented patient consent.

43. Dental council registration number displayed.

44. Qualifications and specialisations stated clearly.

45. A privacy policy page that actually describes your practices.

46. Terms of use page.

47. No broken English, placeholder text, or "Lorem ipsum" anywhere.

What to fix first if you scored badly

Order matters more than volume. Fix in this sequence: page speed, then WhatsApp and click-to-call, then treatment pages, then Google Business Profile consistency, then reviews display, then content.

That order is deliberate — the first three change conversion on traffic you already have, which produces results in days. The rest changes how much traffic you get, which takes months.